The prime focus of internet marketing is centered around a single objective: Converting a potential customer as efficiently as possible.
It depends on the business, but generally speaking it is not worth the effort to try and convince each and every visitor to take a look at your product(s). If you pitch to every visitor you might find you’re giving them the cold shoulder if what they were really looking for was support or very early stage research.
On the other hand, if you are offering more than one type of a service or a product, you have different type of visitors and targets to reach and doing this effectively can present a challenge…what do you promote on the limited space of your Homepage?
You may find your traffic is a mix of Google search referrals, advertising campaign respondents, blog referrals or previous customers. Whatever the mix, the targeting cannot be generic.
Ideally, you do want to be relevant to the individual needs from the outset; so how can you achieve this?
The essence of each marketing action is to create an efficient campaign by conveying the right message to the right audience.
By following a step by step approach, starting from scratch you can design your ads, test them and see how they will look online, set the rules according to your marketing expert’s views and research and go online without any techy knowledge.
Even though 46% of marketers think that retargeting is the most under-utilized online marketing technique, nowadays it is clearing the way as the new online marketing technique and fast becoming the number one talked about need in the industry.