If you’re segmenting, chatting or advertising in an effort to build a relationship it’s important to remember that lasting relationships are built on trust.
Trust is established by respect for privacy of personal data which is something we consider of ultimate importance if e-commerce is going to maintain its credibility in the long run.
When using our software you are able to pass on this same level of personal data protection to your readers.
At the same time we can make sure your efforts to engage readers, or help them respond to your advertisers promotions, can be done in a manner that is not ‘spammy’ or overly aggressive. Using a balanced approach for targeted advertising we can identify if a visitor is likely to convert, if it appears they are highly unlikely then for that visitor we can roll onto a different campaign.
What this means is that across your readership you may have multiple campaigns running, each targeting different visitors based on the likelihood of conversions meaning advertisers can start thinking about cost-per-lead advertising models and you can start focusing all of your attention on the business of publishing quality content…we will handle the rest.