What does sales 2.0 have to do with Active Reception?
The new wave in sales; sales 2.0, is about to optimize and change lots of the sales process flows and channels of communication with the goal of adapt to global changes.
We think that “Sales 2.0″ applications will improve the following:
- How sales organizations share information, so that they can develop better situational fluency;
- How salespeople use information in other sales-related systems, such as CRMs;
- How sales managers communicate with, supervise and coach their sales team, whether it be by direct sales employees or indirect sales channel partners or a combination;
- How sales teams work together to win business and serve customers in territories, major accounts, strategic opportunities — or anywhere that multiple sales-related resources must coordinata their all their activities;
- How marketing aligns with and supports the sales organization;
- How finance, administration, executive management, and customer support interact with the sales team; and
- How sales professionals interact with customers — using collaboration to improve the quality of the sales-customer interface.
Over the next year, you will see an increasing amount of new software packages and training programs with the “Sales 2.0″ label affixed to them. Be wary. Like many descriptions that have no definite standard (e.g., “new and improved, organic, light, streamlined, elegant...” etc.), “Sales 2.0″ can mean whatever a good marketer wants it to mean.
