Interview with: Liubomir Mihailov Mobitel, BG
ActiveReception interviewed Liubomir Mihailov, Head of Operations Support & Development Department of Mobitel EAD, Bulgaria.
Mobitel is the mobile operator market leader in Bulgaria and one of the most successful providers in Europe; they have been using ActiveReception for the last 6 months.
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AR: What led you to start using ActiveReception? What was/were the issue/s your company was facing?
Liubomir: Our intention was to open new communication channel with our customers via M-Tel corporate website and to give them an additional opportunity to receive the information they need live
AR: What can you point out of AR experience? Where do you find AR most useful?
Liubomir: The AR is very flexible application and gives us the opportunity to manage the information very easily! The greatest feature for me is the possibility to change almost everything – texts, colors, messages, icons, etc. With AR you don’t need installation, training is very easily and it takes not more than 2 hours.
AR: How was AR received by your clients?
Liubomir: At the very beginning we started only with proactive chat invitations. On second stage we placed a text link on one of the pages of our website and after a month we replaced it with icon. The AR is accepted very well by the visitors.
AR: How do you find ActiveReception effectiveness compared to other marketing campaigns that are being implemented? Are there any stats results that you can display?
Liubomir: We are still in the beginning of using AR and in the near future I hope I could give you such information!
AR: Are you planning to extent the AR usage to other operational areas?
Liubomir: We are using AR from February 2009 and our intention is to fully utilize the application, to become familiar with all the functionality and after that to extend the usage – for example to support second website.
AR:What would you recommend to other telecom companies?
Liubomir: I think that AR is very useful application, that gives lot of opportunities – it could be used as customer support, as a marketing tool (for campaigns), in e-mails.
I recommend AR to other companies, because it is fully customizable and is not expensive! And something very important – people from “iDevelop” are very cooperative and whatever we needed as a customization they did it just in a moment!
