Conversions, sales, ROI, it doesn’t matter how we put it, the bottom line is businesses need to generate business.
Even if your site is not a world leader in traffic, every visitor still represents a person and each person represents value such as a prospective business interaction.
Whether you are directly selling via your website or you just have a simple site to explain who you are and what you do...and how to get in touch with, the reasoning is the same, it’s there so people can do business with you online be it buying or viewing your ‘brochure’.
If that person on your site was physically in your shop or your office then you would most likely find a way to blueprint them to determine their purpose of visit, then if you discover they have a purchase interest, you would qualify them and do your best to convert that qualified prospect into a sale.
So, why let online conversions suffer by ignoring those very same people?
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Selecting a business partner is something that usually carries with it a good level of due diligence and careful consideration to ensure that your choice is one that fits your business and your future prospects. In the same way, choosing the right vendor is vital as unlike your usual software applications such as office productivity tools, live chat is customer facing. Making the wrong choice could leave you with disappointed, upset or even angry customers.
As “Increasing your sales” gets touted around by live chat providers are they really promising something or just trying to justify their own software? Well, in our case, we really do know that our customers have increased their sales directly using ActiveReception but it’s not just about the software, it is of course connected with how you use it.
Like any tool, if used incorrectly it can be counter productive...try substituting a screw driver with a knife and you ‘might’ be OK but you run the risk of damage. In the same way, if avoidable, you wouldn’t want to risk damage to your business or your image.
So what do you need to look for when choosing a live chat platform?
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Anyone who has tried to do business online has probably realized that new rules of conducting business have been established in the world of e-commerce.
Which are these new rules?
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Since we were introduced to Internet, the e-mail has been largely the most used way of online communication and interaction. Read how ActiveReception enhanced its functionality with built in chat e-mail signatures.
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Here and there now all too often we are constantly faced with an unpleasant reality. “The economic meltdown has taken another slam bang”, “the Dow has not been this low since 1997”, “the manufacturing output in Britain witness the fastest fall since 1981”, and these headlines quickly filled all the stories told by papers and television shows.
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It is an era when personal chat communication is common place online; gone are the days of...
"dial 1 for sales, dial 2 for customer support, dial 3 for..."
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We’ve been following trends in the usage of Internet Marketing tools for getting traffic and promoting websites even from the only-banner-age. Internet marketers have grown wiser since, however most of the current concepts include placing a link to your website or making optimisation efforts so people find your website easier on search engines; it’s a continuous struggle.
What has changed since the banner-age is that you can now place a link where people hang out; in blogs, forums, social networking sites, wikis etc to drive traffic to your web
The call of action was always to click on a link to your website.
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Social Networking sites are the new IN place to be.
Have you stopped to think how this can be of benefit to your business?
Well, it can be a bit tricky but we hope that by the end of this article you’ll have learnt something about it and will be better placed to carry out an online campaign.
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Track keywords and understand your clients' needs!
Knowing your customers and their behavior is the power that will help you differentiate yourself from the competitive crowd.
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