The prime focus of internet marketing is centered around a single objective: Converting a potential customer as efficiently as possible.
It depends on the business, but generally speaking it is not worth the effort to try and convince each and every visitor to take a look at your product(s). If you pitch to every visitor you might find you’re giving them the cold shoulder if what they were really looking for was support or very early stage research.
On the other hand, if you are offering more than one type of a service or a product, you have different type of visitors and targets to reach and doing this effectively can present a challenge…what do you promote on the limited space of your Homepage?
You may find your traffic is a mix of Google search referrals, advertising campaign respondents, blog referrals or previous customers. Whatever the mix, the targeting cannot be generic.
Ideally, you do want to be relevant to the individual needs from the outset; so how can you achieve this?
Selecting a business partner is something that usually carries with it a good level of due diligence and careful consideration to ensure that your choice is one that fits your business and your future prospects. In the same way, choosing the right vendor is vital as unlike your usual software applications such as office productivity tools, live chat is customer facing. Making the wrong choice could leave you with disappointed, upset or even angry customers.
As “Increasing your sales” gets touted around by live chat providers are they really promising something or just trying to justify their own software? Well, in our case, we really do know that our customers have increased their sales directly using ActiveReception but it’s not just about the software, it is of course connected with how you use it.
Like any tool, if used incorrectly it can be counter productive…try substituting a screw driver with a knife and you ‘might’ be OK but you run the risk of damage. In the same way, you wouldn’t want to risk damage to your business or your image.
So what do you need to look for when choosing a live chat platform?
The essence of each marketing action is to create an efficient campaign by conveying the right message to the right audience.
By following a step by step approach, starting from scratch you can design your ads, test them and see how they will look online, set the rules according to your marketing expert’s views and research and go online without any techy knowledge.
Even though 46% of marketers think that retargeting is the most under-utilized online marketing technique, nowadays it is clearing the way as the new online marketing technique and fast becoming the number one talked about need in the industry.
Online marketing trends are moving in the direction of favoring behavioral targeting and emphasizing relevance as the key for efficient marketing campaigns.
Savvy marketers are aware that the ROI from a relevant online marketing campaign is greater. Getting the right message to the right target audience results in stronger brand awareness and expanding the customer base. Once you have contact, further nurturing of relationships can continue using a whole host of strategies.
Combining the definition of your audience target with great design and an attractive promotional offer can have a profound impact on your ability to generate quality leads.
That is why online businesses are overwhelmingly interested in behavioral targeting opportunities.